Join The Penthouse Salon for an intimate 4-hour business masterclass designed for beauty professionals ready to build a stronger, more profitable, and more intentional brand within the beauty industry.
This educational experience goes far beyond your booking site and Instagram feed, helping attendees better understand branding, marketing, client experience, financial organization, operational structure, and long-term business growth.
Designed in a collaborative group setting, students will participate in live business, website, and social media audits while engaging in peer review, reflection, open discussion, and real-time feedback — creating space to learn, grow, network, and elevate together.
Attendees will also get an inside look at the real tools, systems, platforms, vendors, and strategies Bethany uses to grow The Penthouse Salon brand, attract ideal clients, market both online and in-person, organize business finances, maintain operational standards, and create a luxury customer experience.
Building a luxury beauty brand
Understanding your target clientele
Pricing your services with intention
Marketing online & in-person effectively
Using social media to attract ideal clients
Content strategy & brand consistency
Website building, booking platforms & online presence
Client retention & increasing rebookings
Creating a stronger luxury client experience
Behind-the-business etiquette that keeps clients returning
Managing business expenses & budgeting
Balancing your books & financial organization
Tracking income, inventory & profitability
Business vs. personal credit & why it matters
Payroll, taxes, accountants & financial planning
Retirement planning & long-term financial growth
Business banking & building professional relationships
Insurance essentials, including hand disability insurance
Maintaining salon/spa cleanliness & operational standards
Choosing amenities that make business sense
Alibaba/vendor connections for branded merchandise & supplies
Long-term business structure, systems & growth
4 Hour Business Education Experience
Limited to 8 Students
Live business & branding audits
Website + social media review
Interactive Q&A and coaching
Collaborative peer review setting
Light refreshments included
Small class size for personalized feedback
Open to beauty professionals, students, booth renters, suite owners, and aspiring salon/spa owners
Hairstylists
Nail technicians
Estheticians
Lash artists
Makeup artists
Booth renters & suite owners
New & aspiring salon owners
Beauty professionals wanting stronger branding, marketing, and business structure
Build a stronger beauty brand
Improve client experience & retention
Better organize finances and business operations
Market themselves more strategically
Create more intentional content
Identify weak points in their current business setup
Position themselves for higher-paying clientele
Build a more sustainable and professional beauty business
Includes:
Live business audit
Branding & marketing feedback
Group coaching experience
Business strategy discussion
Light refreshments
Limited seating available for a more impactful, personalized, and collaborative experience.
To maintain the integrity of this intimate educational experience, all class enrollments are final and non-refundable unless canceled by the instructor.
Join The Penthouse Salon for an intimate 4-hour business masterclass designed for beauty professionals ready to build a stronger, more profitable, and more intentional brand within the beauty industry.
This educational experience goes far beyond your booking site and Instagram feed, helping attendees better understand branding, marketing, client experience, financial organization, operational structure, and long-term business growth.
Designed in a collaborative group setting, students will participate in live business, website, and social media audits while engaging in peer review, reflection, open discussion, and real-time feedback — creating space to learn, grow, network, and elevate together.
Attendees will also get an inside look at the real tools, systems, platforms, vendors, and strategies Bethany uses to grow The Penthouse Salon brand, attract ideal clients, market both online and in-person, organize business finances, maintain operational standards, and create a luxury customer experience.
Building a luxury beauty brand
Understanding your target clientele
Pricing your services with intention
Marketing online & in-person effectively
Using social media to attract ideal clients
Content strategy & brand consistency
Website building, booking platforms & online presence
Client retention & increasing rebookings
Creating a stronger luxury client experience
Behind-the-business etiquette that keeps clients returning
Managing business expenses & budgeting
Balancing your books & financial organization
Tracking income, inventory & profitability
Business vs. personal credit & why it matters
Payroll, taxes, accountants & financial planning
Retirement planning & long-term financial growth
Business banking & building professional relationships
Insurance essentials, including hand disability insurance
Maintaining salon/spa cleanliness & operational standards
Choosing amenities that make business sense
Alibaba/vendor connections for branded merchandise & supplies
Long-term business structure, systems & growth
4 Hour Business Education Experience
Limited to 8 Students
Live business & branding audits
Website + social media review
Interactive Q&A and coaching
Collaborative peer review setting
Light refreshments included
Small class size for personalized feedback
Open to beauty professionals, students, booth renters, suite owners, and aspiring salon/spa owners
Hairstylists
Nail technicians
Estheticians
Lash artists
Makeup artists
Booth renters & suite owners
New & aspiring salon owners
Beauty professionals wanting stronger branding, marketing, and business structure
Build a stronger beauty brand
Improve client experience & retention
Better organize finances and business operations
Market themselves more strategically
Create more intentional content
Identify weak points in their current business setup
Position themselves for higher-paying clientele
Build a more sustainable and professional beauty business
Includes:
Live business audit
Branding & marketing feedback
Group coaching experience
Business strategy discussion
Light refreshments
Limited seating available for a more impactful, personalized, and collaborative experience.
To maintain the integrity of this intimate educational experience, all class enrollments are final and non-refundable unless canceled by the instructor.