Ready to elevate your silk press technique? Join The Penthouse Salon for an intimate, hands-on Silk Press Masterclass designed for licensed cosmetologists looking to strengthen their foundation, refine their technique, and elevate their client results.

This 6-hour immersive class is limited to only 5 students to ensure personalized coaching and hands-on guidance throughout the experience. Students will work on both mannequins and live models while learning Bethany’s signature healthy hair-focused silk press methods used behind the chair at Penthouse Salon.

Topics Covered:
• Proper shampooing + prep techniques for the perfect foundation
• Understanding clarifying vs. moisturizing shampoos
• Blow dry techniques for smooth, healthy results
• Titanium vs. ceramic tools + proper heat usage
• Silk press product knowledge + layering products correctly
• Trimming, layering, curling, and finishing techniques
• How to achieve movement, shine, and longevity
• Client consultation tips + maintaining hair health
• Common silk press mistakes and how to avoid heat damage

Class Details:
• Limited to 5 students
• Hands-on mannequin + live model training
• Tools provided for class use
• Lunch provided
• Cosmetology License required

Class Date:
• June 28, 2026 11:30am-5:30pm

Whether you’re newly licensed or looking to perfect your silk press results, this class is designed to help you build confidence, improve consistency, and create luxury-level results behind the chair.

To maintain the integrity of this intimate educational experience, all class enrollments are final and non-refundable unless canceled by the instructor.

Ready to grow beyond just providing beauty services?

Join The Penthouse Salon for an intimate 4-hour business masterclass designed for beauty professionals ready to build a stronger, more profitable, and more intentional brand within the beauty industry.

This educational experience goes far beyond your booking site and Instagram feed, helping attendees better understand branding, marketing, client experience, financial organization, operational structure, and long-term business growth.

Designed in a collaborative group setting, students will participate in live business, website, and social media audits while engaging in peer review, reflection, open discussion, and real-time feedback — creating space to learn, grow, network, and elevate together.

Attendees will also get an inside look at the real tools, systems, platforms, vendors, and strategies Bethany uses to grow The Penthouse Salon brand, attract ideal clients, market both online and in-person, organize business finances, maintain operational standards, and create a luxury customer experience.

Topics Covered

• Building a luxury beauty brand

• Understanding your target clientele

• Pricing your services with intention

• Marketing online & in-person effectively

• Using social media to attract ideal clients

• Content strategy & brand consistency

• Website building, booking platforms & online presence

• Client retention & increasing rebookings

• Creating a stronger luxury client experience

• Behind-the-business etiquette that keeps clients returning

• Managing business expenses & budgeting

• Balancing your books & financial organization

• Tracking income, inventory & profitability

• Business vs. personal credit & why it matters

• Payroll, taxes, accountants & financial planning

• Retirement planning & long-term financial growth

• Business banking & building professional relationships

• Insurance essentials, including hand disability insurance

• Maintaining salon/spa cleanliness & operational standards

• Choosing amenities that make business sense

• Alibaba/vendor connections for branded merchandise & supplies

• Long-term business structure, systems & growth

Class Details

• 4 Hour Business Education Experience

• Limited to 8 Students

• Live business & branding audits

• Website + social media review

• Interactive Q&A and coaching

• Collaborative peer review setting

• Light refreshments included

• Small class size for personalized feedback

• Open to beauty professionals, students, booth renters, suite owners, and aspiring salon/spa owners

Ideal For

• Hairstylists

• Nail technicians

• Estheticians

• Lash artists

• Makeup artists

• Booth renters & suite owners

• New & aspiring salon owners

• Beauty professionals wanting stronger branding, marketing, and business structure

Students Will Learn How To

• Build a stronger beauty brand

• Improve client experience & retention

• Better organize finances and business operations

• Market themselves more strategically

• Create more intentional content

• Identify weak points in their current business setup

• Position themselves for higher-paying clientele

• Build a more sustainable and professional beauty business

Investment

$425 Per Student

Includes:

• Live business audit

• Branding & marketing feedback

• Group coaching experience

• Business strategy discussion

• Light refreshments

Limited seating available for a more impactful, personalized, and collaborative experience.

To maintain the integrity of this intimate educational experience, all class enrollments are final and non-refundable unless canceled by the instructor.